We manage filming logistics end-to-end so your production runs smoothly no matter where it takes place. Based in the UK, 42 Video regularly films in studios and on location across cities including London, Manchester, Cambridge, Bristol, Leeds and Birmingham, working with local crews and suppliers when that makes sense. We organise shoot schedules, location permits, equipment hire, casting and talent releases, and we coordinate health and safety measures, particularly when filming with products that require specialist handling. For product shoots that need a controlled environment we book studio space and set build, and for lifestyle captures we scout suitable locations and manage permissions. If your production spans multiple sites, we plan transport and logistics to keep costs efficient and minimise disruption. Our production managers keep you informed at every stage so you can focus on product readiness and messaging while we handle the practical details of filming and delivery.
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Clear, Engaging and Effective Explainer Video Production
At 42 Video, explainer video production is about clarity, speed and connection. We help organisations turn complicated ideas into short, memorable films that audiences actually understand. Based in the UK, we work with businesses, charities and public sector teams to create explainers for websites, landing pages, investor decks and internal training. An effective explainer removes confusion, shows the benefit of a product or service, and prompts the next action — whether that’s a sign-up, a sale, or a deeper conversation.
Our team combines scriptwriting, animation, voice casting and concise visual storytelling to pack meaning into every second. We aim for simplicity without dumbing down. That means accurate messaging, engaging visuals and a tone that fits your brand. From technology start-ups in Cambridge to established organisations in London and Manchester, clients choose 42 Video because we make complex things feel simple, useful and human. Explainer videos are highly cost-effective marketing tools, and we focus on making every production measurable and aligned to your goals.
Our Approach to Explainer Videos
We begin every explainer project by listening to what you want your audience to learn and do. At 42 Video we draft a short creative brief together that captures the core message and target viewer. Our writers then distil that message into a tight script designed to be read comfortably in thirty to ninety seconds, depending on the brief. We storyboard the visual flow so you can see how the narrative will land, and we test different visual styles to match your brand — from motion graphics and whiteboard animation to live-action demonstrations with product overlays. We pay careful attention to voiceover casting and pacing, because tone and timing hugely affect understanding and engagement. Throughout pre-production we keep collaboration simple and transparent, accommodating feedback from stakeholders in London, Bristol, Leeds and beyond. The result is a clear, structured plan that reduces rework and keeps the production on schedule and on budget. Our practical, client-friendly approach ensures the final explainer is not only clever, but effective.
Authenticity & Transparency
We like to keep it real between ourselves and the clients we work with.
Empowering
We believe in empowering others and their mission & impact.
Empathy & Kindness
Understanding your needs to work towards creating a safe environment.
Self Growth
Always striving to improve so that we can assist others with greater awareness.
Formats, Styles and Use Cases
Explainer videos come in many forms, and 42 Video tailors the format to your objective. Animated explainer videos work well for abstract concepts, SaaS interfaces, and step-by-step processes, where motion graphics clarify relationships and flow. Live-action explainers are ideal when you want to show real people using a product, such as hardware demonstrations or customer stories filmed in Manchester, Oxford or Reading. Hybrid videos combine footage with animated overlays to highlight features while keeping the content grounded and relatable.
For internal communication and training we create accessible, captioned versions suited to company intranets and LMS platforms. For marketing funnels we optimise short versions for social media and longer cuts for landing pages or presentation decks. We also produce localised or multilingual explainers when you need to reach diverse UK audiences or international markets. Whatever the style, our choice of format always aims to make the viewer understand faster and act sooner, with visuals and copy working tightly together to reinforce the single most important message.
Production Process and Delivery
Production is where the plan becomes a polished explainer. At 42 Video we manage the full process from script and storyboard through animation or shoot, then to post-production and final delivery. For animation projects we design key frames and transitions, animate scenes with clean motion, and deliver high-quality renders that work across desktop and mobile. For live-action shoots we handle casting, locations, studio bookings and shoot logistics, ensuring we capture concise, usable takes.
Our editors then shape pacing, add voiceover, sound design and captions, and colour grade to ensure brand consistency. We prepare multiple file sizes and aspect ratios to suit web, social and email, and we can supply subtitle files and thumbnail suggestions to help performance. Turnaround times vary by complexity, but we provide clear timelines for feedback rounds so you always know the schedule. From initial concept to final upload-ready files, 42 Video delivers explainers that are technically correct, visually sharp, and ready to perform in the channels that matter to you. Get in touch to find out more.
Frequently Asked Questions
At 42 Video we create a wide range of product videos to suit different goals and audiences. We produce short product demos that show features and ease of use, cinematic launch films that build excitement, and lifestyle videos that place your product in real-world contexts to help viewers imagine ownership. For e-commerce we make concise detail shots and 360 demonstrations that show scale, texture and function, plus how-to clips that reduce returns and improve customer confidence. For B2B products we craft technical walkthroughs and case study films that explain benefits to procurement teams and end users. We also produce animated explainer videos when the product is software or requires conceptual visuals, and social-first edits optimised for Instagram, TikTok and LinkedIn. Every video is tailored to your platform and audience, whether that means a polished 60-second hero piece for your website or a series of short clips for product pages. We focus on clarity, visual appeal and commercial intent so your product looks great and performs well.
Pricing for product video production varies because each project has different needs, and at 42 Video we work to fit budgets without compromising quality. Costs depend on factors such as the length of the video, the number of filming days, whether we need studio time or on-location shoots, talent and props, and the level of post-production work such as motion graphics, animation or colour grading. Simple e-commerce clips can be cost-effective while fully produced launch films with multiple locations and VFX will be higher. We always provide clear, itemised quotes so you understand where your investment goes and what deliverables you will receive. We also offer tiered options and package deals for multiple product videos to give better value for series work. If you tell us your goals and budget, we’ll propose realistic creative options and timelines that achieve the best outcome for your spend.
Turnaround depends on the project scope, but at 42 Video we aim for a straightforward and predictable process. Simple product clips and e-commerce edits often take one to two weeks from shoot to final delivery when assets and approvals are ready. More involved projects, such as multi-location launches, lifestyle shoots or animated explainers, typically take three to six weeks to allow time for pre-production planning, filming, post-production and client review cycles. We build clear schedules with milestones for script approval, shoot dates and draft reviews so you always know what to expect. If you have a seasonal launch or a fixed marketing window, we’ll prioritise tasks to meet your deadline and can offer expedited options for tighter timetables. Our focus is on delivering a polished final product without unnecessary delays, keeping communication simple and proactive throughout the process.
Yes — optimising videos for platform and context is central to our approach. At 42 Video we tailor aspect ratios, runtimes and edits to suit each destination, ensuring your content performs on product pages, social feeds, email campaigns and paid ads. For e-commerce listings we prioritise clear visuals that show scale, detail and functionality, and we supply different lengths for hero slots and thumbnail previews. For social platforms we produce vertical or square versions, include strong opening moments to hook scrolling audiences, and provide captioned or sound-off friendly edits to increase engagement without audio. We also create variants for paid media with clear call-to-action frames and shorter cutdowns for pre-roll advertising. Where possible we embed best-practice metadata recommendations and offer guidance on thumbnails and copy to help click-through and conversion. Our goal is that one production can yield multiple assets, each optimised for the channel it will live on.